In the early days of web and mobile app development, building a backend from scratch was laborious and error-prone. Developers had to manage servers, databases, and infrastructure and ensure scalability while writing the core business logic of their applications. Then came BaaS(Backend-as-a-Service), promising to liberate developers from this burden.
In the past month or so, Google managed to piss off two distinct groups of people. The first group who manage domain names, either for their employers or themselves, are hit by a surprise attack from Google’s selling its domain service to SquareSpace. The other group is digital marketers who are forced to switch from Universal Analytics to Google Analytics V4, which is said to be “unbelievably hard to use”.
Since Google has a good tradition of killing products, we can’t help but wonder who’ll be the next. Will it be … Firebase 🤔?